Hi, this is Keyu Zhu : )
A Product & UX Designer.
With a background in furniture and integrated product design, I apply systems thinking and data-informed strategy to solve complex, real-world challenges across physical and digital experiences.
Past: BFA in Furniture Design @ RISD
Current: Master's in Integrated Product Design @ Upenn
Case Study
RADHawk
Sponsor Project , B2B, Healthcare AI
Redesigned an AI-driven radiology education tool to reduce cognitive load and support clinical decision-making.
Apple AI
Personal Project, B2C, Smart AI
Created a smart assistant concept to support memory recall and daily financial awareness for busy individuals.
Snackpass Redesign
Personal Project, B2C, Food Ordering Redesign
Redesigned group ordering flows and discount logic to enhance clarity and reduce friction for college users placing real-time food orders.
Vue Smart Glasses
Internship, B2C IoT Product, 0 -1 AI Feature
Designed AI meeting tools—like transcription highlights and gesture control—for young professionals using VUE smart glasses.
Digital Zhejiang
Internship, B2C, Service Platform UX
Redesign a B2C service mobile app homepage for better service navigation.
Artisk
Internship, B2C AI-Branding Web App, SaaS
Redesigned the onboarding and conversion flow of a brand guideline generator to increase user engagement and paid subscriptions.