Hi, this is Keyu Zhu : )

A Product & UX Designer.

With a background in furniture and integrated product design, I apply systems thinking and data-informed strategy to solve complex, real-world challenges across physical and digital experiences.

Past: BFA in Furniture Design @ RISD

Current: Master's in Integrated Product Design @ Upenn

Case Study

RADHawk

Sponsor Project , B2B, Healthcare AI

Redesigned an AI-driven radiology education tool to reduce cognitive load and support clinical decision-making.

Apple AI

Personal Project, B2C, Smart AI

Created a smart assistant concept to support memory recall and daily financial awareness for busy individuals.

Snackpass Redesign

Personal Project, B2C, Food Ordering Redesign

Redesigned group ordering flows and discount logic to enhance clarity and reduce friction for college users placing real-time food orders.

Vue Smart Glasses

Internship, B2C IoT Product, 0 -1 AI Feature

Designed AI meeting tools—like transcription highlights and gesture control—for young professionals using VUE smart glasses.

Digital Zhejiang

Internship, B2C, Service Platform UX

Redesign a B2C service mobile app homepage for better service navigation.

Artisk

Internship, B2C AI-Branding Web App, SaaS

Redesigned the onboarding and conversion flow of a brand guideline generator to increase user engagement and paid subscriptions.